My story

Hola! My name is Meritxell Batistti — Merichei is how you pronounce it, and also what my mother calls me, which makes it feel closer to home. 

I came to Amsterdam all the way from Argentina. I studied Architecture & Urbanism in Mendoza, where I had my first encounter with design. That’s where I fell in love with composition and minimalism — I’ve always found beauty in simple, thoughtful details.

Alongside my studies, I started working on design projects, and over time I found my focus: strategic branding and UX/UI.

Over the years, I’ve worked on everything from identity design to full-scale web experiences, supporting companies and artists in building a strong and consistent presence. I’ve explored photography, social media, and marketing as complementary skills — tools that enrich the way a brand shows up in the world.

I’ve never stopped learning. I’ve added SEO and some front-end knowledge to my toolkit — not to do everything, but to better understand how design connects with functionality and performance.

Passion brought me here and it’s what that keeps me moving forward.

I can help you with…

Strategic Branding & Launch

I help brands come to life from scratch—starting with purpose, voice, and positioning. Together, we shape bold identities that speak clearly and confidently, online and offline.

My goal is always the same: build something that feels true, stands out, and makes people feel something.

Creative UX UI Web Design

I design digital spaces that feel as good as they work. With a strong UX/UI mindset and a love for structure, I build component-based websites that guide users effortlessly—without losing soul.

Every click, color, and corner serves the brand and the people behind it.

Consistency & Brand Evolution

Great brands grow. I make sure they grow well.

I help keep your visual language sharp and intentional as your needs evolve—refining details, adding layers, and staying true to what makes your brand unique, day one to year five.